New Google algorithm to reward "high quality" websites in its search results
By Damian Schogger
Google's announcement that it has made "a pretty big algorithmic improvement" to its search engine results, in an effort to "reduce rankings for low-quality sites...and provide better rankings for high-quality sites", offers businesses and organisations willing to generate original and thought-provoking content genuine new opportunities to gain top search engine results.
The search engine giant categorises low and high quality websites as follows:
With these straightforward guidelines in place, there are no excuses for publishing poor quality website content. After all, it's not just Google and the other search engines that will be put off your website; it's the people visiting your site who will very quickly realise that your site is not worth delving into, and will consequently take their business to another site that does meet their expectations.
Following this five-point plan will help ensure your website falls into the "high quality" category stipulated by Google:
Dasch Communications has much experience writing and producing cutting-edge website content, including thought leadership which is relevant to your business, interesting to your clients, adopts a unique perspective, and supports your Search Engine Optimisation strategy.
Contact Dasch Communications to find out how we can help create meaningful and well-written website content
Google's announcement that it has made "a pretty big algorithmic improvement" to its search engine results, in an effort to "reduce rankings for low-quality sites...and provide better rankings for high-quality sites", offers businesses and organisations willing to generate original and thought-provoking content genuine new opportunities to gain top search engine results.
The search engine giant categorises low and high quality websites as follows:
- Low quality sites – offer low-value add for users, copy content from other websites, or are just not very useful
- High quality sites – provide original content and information such as research, in-depth reports, thoughtful analysis, etc
With these straightforward guidelines in place, there are no excuses for publishing poor quality website content. After all, it's not just Google and the other search engines that will be put off your website; it's the people visiting your site who will very quickly realise that your site is not worth delving into, and will consequently take their business to another site that does meet their expectations.
Following this five-point plan will help ensure your website falls into the "high quality" category stipulated by Google:
- Review the site's core content (about us, capabilities, services, case studies) to ensure it is well-written and informative
- Do not duplicate content from another website
- Supplement your core content with thought leadership articles that keep the website fresh and up-to-date
- Produce thought leadership which offers your clients and customers interesting, insightful and fresh perspectives on the key issues relating to them
- Carefully select the sites you distribute your articles to with the intention of building in-bound links to your website
Dasch Communications has much experience writing and producing cutting-edge website content, including thought leadership which is relevant to your business, interesting to your clients, adopts a unique perspective, and supports your Search Engine Optimisation strategy.
Contact Dasch Communications to find out how we can help create meaningful and well-written website content
